Build Visual Recognition That Lasts
Create comprehensive visual identity systems that establish your arcade game or brand across every touchpoint with clarity and consistency.
Back to HomeWhat This Service Provides
When you work with us on visual identity development, you receive a complete system that defines how your arcade game or brand appears across all contexts. This foundation supports recognition, communicates professionalism, and provides clear guidance for future applications.
Your visual identity includes logo design, color palette specifications, typography systems, iconography, and comprehensive brand guidelines. These elements work together to create cohesive presentation whether someone encounters your brand on an arcade cabinet, marketing material, merchandise, or digital platform.
You gain the assurance that comes from having clear design standards. Anyone working with your brand has specifications to follow, ensuring visual consistency across different contexts and collaborators.
The Challenge of Visual Consistency
Many arcade games and gaming brands develop visual elements incrementally without establishing coherent identity systems first. A logo gets created for one purpose, color choices vary between applications, and typography changes based on whoever is designing each piece.
This fragmented approach creates recognition problems. Your audience sees different visual presentations in different contexts and may not connect them to the same brand. Professional presentation suffers when visual elements lack coordination.
You might recognize this pattern if you have existing branding that feels inconsistent or if you are starting fresh and want to avoid these issues. Perhaps you have invested in individual design pieces but lack the underlying system that ties them together.
Without clear identity standards, each new application requires fresh design decisions. This increases costs, extends timelines, and risks diluting your visual presence through inconsistent choices.
Our Identity Development Process
We approach visual identity as systematic design challenge. Our process begins by understanding your brand essence and how you want audiences to perceive your arcade game or company. These insights guide the visual direction we develop.
Logo design receives particular attention because it serves as the primary recognition element. We explore multiple directions before refining the chosen approach through systematic testing. The final logo works effectively across different sizes and contexts, from small digital icons to large cabinet graphics.
Color palette development establishes relationships between primary, secondary, and accent colors. We specify exact values and define when to use each color. Typography systems include font selections with hierarchy guidelines for headers, body text, and supporting elements.
All elements come together in comprehensive brand guidelines. These documents provide clear specifications and usage examples, ensuring anyone working with your brand understands how to maintain visual consistency.
Your Experience Working Together
Our collaboration moves through structured phases designed to develop identity elements systematically while keeping you engaged throughout the process. You provide direction at key decision points while we handle the detailed design work.
Brand Discovery Session
We explore your brand essence through focused conversation. What makes your arcade game or company distinctive? Who are you trying to reach? What perception do you want to create? Your responses inform all subsequent design decisions.
Visual Direction Development
Our team develops three distinct visual directions for your consideration. Each direction includes preliminary logo concepts, color approaches, and typography suggestions. You review these directions and provide feedback on which resonates with your vision.
Identity Refinement
We refine the chosen direction through systematic development. Logo variations get tested across different applications. Color relationships are balanced and specified precisely. Typography hierarchy is established and documented.
Guidelines and Assets Delivery
Final deliverables include comprehensive brand guidelines with usage specifications and complete asset libraries. You receive logo files in multiple formats, color specifications for digital and print applications, and typography guidelines with licensing information.
Throughout this process, we maintain regular communication and provide opportunities for your input at each major decision point. The result is an identity system that reflects your vision while meeting professional design standards.
Investment and Deliverables
Visual identity development represents focused investment in establishing your brand foundation. The comprehensive approach ensures you receive complete systems rather than isolated design pieces.
Complete Identity System
From concept to comprehensive guidelines
Your Complete Package Includes:
- Primary logo design with multiple format variations for different applications
- Comprehensive color palette with specifications for digital and print media
- Typography system including font selections and hierarchy guidelines
- Custom iconography set aligned with overall visual language
- Brand guidelines document with clear usage specifications and examples
- Complete asset library organized by file type and usage context
- Application examples showing identity across arcade cabinets, marketing, and merchandise
The timeline typically spans six to eight weeks from initial consultation to final delivery. We can accommodate faster schedules when needed, though this may affect pricing.
Measuring Identity Effectiveness
Visual identity effectiveness becomes apparent through consistent application over time. Recognition builds as audiences encounter your brand across different contexts and see the same visual language reinforced.
Our approach produces identities that work across the diverse contexts arcade brands encounter. Whether your logo appears on a small social media profile or large arcade cabinet, it maintains clarity and recognition. Color specifications ensure consistency whether materials are printed or displayed digitally.
Between August and December 2025, we completed twenty-three visual identity projects for arcade games and gaming companies. These identities now appear across arcade installations in eight countries, supporting recognition in competitive entertainment environments.
The true measure of success is operational: your team and collaborators can apply the identity confidently because they have clear specifications to follow. Visual consistency becomes automatic rather than requiring constant oversight.
Protecting Your Investment
Visual identity represents significant investment in your brand foundation. We understand you need confidence that the system we develop will serve your needs effectively over time.
Our process builds this confidence through regular review points. You see developing identity elements and provide feedback before we proceed to subsequent phases. If a direction does not align with your vision, we adjust our approach based on your input.
All deliverables include comprehensive usage rights. You own the identity elements we create and can apply them across any context without restrictions. We provide guidance on maintaining identity integrity, but control remains with you.
If you need modifications or additions to the identity system after initial delivery, we offer ongoing support services. Many clients return for additional iconography, pattern systems, or application guidance as their needs evolve.
Beginning Your Identity Journey
If visual identity development resonates with your needs, reaching out is straightforward. Contact us through the form below or email info@wan-der-lust.com with some background about your arcade game or company and what you hope to achieve through professional identity work.
We respond to all inquiries within two business days. If your project aligns with our capabilities, we schedule an initial consultation to explore your brand essence and visual direction preferences. This conversation helps us both determine whether to proceed together.
During consultation, we discuss your timeline needs, budget considerations, and specific deliverables you require. You leave with clear understanding of what our collaboration would involve and what you would receive.
There is no pressure to proceed after consultation. The conversation simply provides information you need to make informed decisions about your brand development approach.
Ready to Establish Your Identity?
Share your brand vision with us and we will explore how comprehensive identity systems can support your recognition and presentation goals.
Start the ConversationExplore Our Other Services
Design-Led Arcade Development
Create arcade games where every element serves both functional and aesthetic purposes through rigorous design thinking.
Arcade Exhibition Design
Present arcade games as cultural artifacts and entertainment experiences through thoughtful exhibition design.